Trade Marketer

Web and Social Media Specialist

Luminex Network Intelligence

Location:  Genk – Belgium



Taylor Swift | Powered by Luminex

Luminex Network Intelligence is seeking a dynamic and creative Trade Marketer with a focus on web and social media content creation. You will build relationships with press to improve our media presence. As a key member of our marketing team, you will play a crucial role in enhancing our brand visibility, engaging our audience, and driving business growth.

Key Responsibilities

1 | Content Creation:

  • Develop compelling and relevant content for the company’s website, ensuring it aligns with brand guidelines and resonates with our target audience.
  • Collaborate closely with the product marketing team to incorporate detailed product information and knowledge into web and social media content.
  • Generate engaging blog posts, articles, and case studies to showcase Luminex products, solutions, and industry expertise.

2 | Social Media Management:

  • Create and curate high-quality, shareable content for Facebook, Instagram, and LinkedIn to build and maintain a strong online presence.
  • Work in tandem with product marketing to ensure accurate representation of products and features in social media campaigns.
  • Implement social media campaigns specific to each platform to promote product launches, events, and other marketing initiatives.
  • Monitor and engage with the community on Facebook, Instagram, and LinkedIn.

3 | Press Relations:

  • Build and maintain relationships with press contacts to enhance the company’s media presence.
  • Manage press releases, coordinating with internal teams to gather information and ensuring timely distribution.
  • Follow up on press publications, assess their impact, and adjust strategies accordingly.

4 | Marketing Tools:

  • Utilize marketing tools for email campaigns, ensuring consistent and targeted communication with leads and customers.
  • Leverage CRM input for nurturing leads and providing relevant information.

5 | Community Engagement:

  • Foster relationships with influencers, customers, and industry professionals through social media interactions.
  • Respond to comments, messages, and inquiries on Facebook, Instagram, and LinkedIn in a timely and professional manner.

6 | Analytics and Reporting:

  • Track and analyze the performance of web and social media content using analytics tools.
  • Provide regular reports and insights to measure the effectiveness of marketing campaigns and adjust strategies accordingly.


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in web content creation and social media management, with a focus on Facebook, Instagram, and LinkedIn.
  • Strong written and verbal communication skills in English.
  • Proficient in social media analytics tools.
  • Knowledge of the professional audio, lighting, or entertainment technology industries is a plus.
  • Creative mindset with the ability to think strategically.

Our offer

We offer you a challenging role in a fast-growing Belgian company with a well-known reputation in the worldwide entertainment industry. You will become part of an agile team of developers and engineers, creating the most sophisticated technology for the AV industry. With an intensive training program, we also encourage you to continue to grow in your career and develop your talents. This role comes with a permanent employment contract, a competitive salary, a comprehensive extralegal package and a bunch of fun colleagues.

Sound interesting, but Lumi-who?

Luminex Network Intelligence is a manufacturer of data distribution equipment for lighting, audio and video solutions in the professional entertainment industry. We develop multiple devices to set up a large AV network without any IT knowledge. As a pioneer in the relatively young application of show-control data networks, we managed to become a respected brand in the international AV industry over the past 15 years. Our devices are being used to build the backbone for a rock solid and fully redundant network on big shows such as the Eurovision Song Contest in Copenhagen, the opening ceremony of the Sotsji Winter Games, Glastonbury festival, multiple concerts at Madison Square Garden and world tours of multiple super stars like Robbie Williams, Muse, Coldplay, Adele and Beyoncé.